In a devastating and profoundly ironic tragedy in Colorado, 82-year-old Gerry Goldberg, who spent nearly two years tirelessly advocating for a traffic light at a dangerous intersection where his wife was killed, lost his own life in a crash at the exact same spot on Monday, March 2, 2026.
The intersection in question is East Belleview Avenue and South Franklin Street, straddling the border between Cherry Hills Village and Greenwood Village in Arapahoe County, near Denver. Residents and officials have long noted its hazards, with high speeds, heavy traffic, and inadequate pedestrian or signal controls contributing to multiple close calls and fatalities.
In May 2024, Gerry’s wife of 32 years, Andie Goldberg (née Andreia Lea Goldberg), 59, an avid runner, was fatally struck by a vehicle while crossing or jogging near the intersection during her morning exercise routine. That morning, the couple had gone out together for activity—Gerry on his bike, Andie on her run—but she took a different path that led her to the fateful crossing. Her death shattered the longtime local resident, prompting him to channel his grief into action.

Determined to prevent similar tragedies, Gerry co-founded “Andie’s Light,” an advocacy group with former Greenwood Village councilmember Jerry Presley and other community members. He launched petitions, spoke at city meetings, and rallied neighbors to push for a traffic signal—sometimes proposing it be named “Andie’s Light” in her honor. He emphasized the need for safety improvements to protect pedestrians, runners, and drivers alike, stating in prior interviews that it would bring him “a great deal of resolve for closure in the loss of my wife” and ensure “nothing like this ever happens again to any neighborhood people or anyone using that intersection.”
Despite his efforts and community support highlighting repeated near-misses, the traffic light had not yet been installed by early 2026. Critics and residents argued the intersection’s design invited danger, with some calling for immediate action.
Tragically, on Monday morning, as Gerry drove to meet his cousin for lunch, he was involved in a two-vehicle collision at Belleview and Franklin—the same intersection that claimed Andie. He was pronounced dead at the scene. Authorities have not released full details on the crash cause, but it occurred at the still-unsignaled crossing he had fought so hard to fix.
Friends and community members identified Gerry and expressed shock at the heartbreaking coincidence. One resident told reporters the story underscored the urgent need for change, with comments online echoing outrage: “He’s been advocating for change… and years later dies there… Will you change it now??? CHANGE IT!!!” Others mourned the couple’s double loss at the spot, calling it a “system failure” and urging officials from both Cherry Hills Village and Greenwood Village to act swiftly on signals or other safety measures.
The deaths have renewed scrutiny of the intersection’s safety record and amplified calls for infrastructure improvements. Local news outlets like Denver7, 9News (KUSA), and The Denver Post have covered the story extensively, with reporters interviewing neighbors who described the area as notoriously risky. The tragedy serves as a stark reminder of how delayed road safety upgrades can have fatal consequences—even for those most dedicated to preventing them.
Gerry Goldberg’s relentless campaign, born from unimaginable personal loss, ultimately highlighted a danger that proved fatal to him as well. As tributes pour in, the community hopes his and Andie’s story will finally spur the installation of the traffic light they both deserved. Rest in peace to a devoted husband whose fight for safety ended too soon, in the very place he tried to protect.

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